Results-based Marketing reduces risk and maximizes ROI.

Clearly, there are no guarantees in business any more than there are absolute outcomes in a clinical practice. But—to continue the clinical analogy—a knowledgeable doctor applies his own skills and depth of experience (and that of many others) to reduce risks in achieving the desired outcome.

Likewise in marketing, learning from the outcomes of thousands of healthcare marketing campaigns significantly reduces risk. Over the years, our real-world experience in working with thousands of clients around the nation enables us to recommend an results-based marketing methodology. The key steps that we apply in reducing risk and achieving success include:

  • * Learn from the marketing outcomes of thousands of other healthcare practices and organizations;
  • * Create a strategic marketing plan based on strategies and tactics most likely to be successful, including geography, specialty, personalities, strengths and weaknesses, etc.;
  • * Test whenever possible before committing significant sums of money;
  • * Track results carefully; and
  • * Roll out the “winning” strategies.

And NO, marketing is not an issue of expense or “expensive.” Some highly effective marketing strategies and tactics are low or no cost. And while other tactics may require a reasonable investment of some kind, they will also have a Return-on-Investment attached.

This is where the above steps of testing, tracking and roll-out apply. Let’s say that investing $4,000 a month on marketing produces $200,000 or more in new revenue—it would not be “expensive,” it would be a successful 400% ROI.