Beautiful designs, engaging UI/UX, amazing colors, relevant fonts… all good but what about actual core content?
Over the period of last few years, we have seen the UI/UX came to the life and companies/brands paying close attention to it but the successful ones are bringing great content to their web sites, mobile apps and social media. They keep the relevancy to the core approach and content works around it. We have seen the influx of contemporary designs, beautiful color combinations and new fonts but essence remains what text and images we are using to deliver the message across devices.
After a quick look and with my own personal experience, here are the few key points which keep your audience engage:
– Less is more
Keep it short and simple as writing long paragraphs and explaining in lengths does not work anymore.
– Time is short so make an impact
Choice of words and sentences has to be picked carefully.
– Keep the most important message on first page/screen
There is no point to keep the most important message on 2nd or 3rd screen/page of your app or web site. Talk to your audience immediately when they open your web site or mobile app.
– Keep it fresh
Do not just leave the content and never refresh. Keeping updated content also shows that you are progressing and your audience would appreciate it.
– Never assume that what you like is important
Always ask for feedback and make appropriate changes. You are developing your web site or mobile app for your audience and not just for yourself.
– Lastly keep checking what your competition is doing as it gives you a clear idea about what your audience will be looking and you can make it better when they visit your web site or mobile apps.
